Project Details
Client: A-LIGN
Role: Researcher, Graphic Designer, UI Designer, UX Designer, Animation Designer, Project Manager
Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe XD, Ceros, Markup
Deliverables: Infographics, Social Graphics, Low-Fidelity Wireframes, High-Fidelity Wireframes, Design System
Infographics
I believe that effective communication is essential in conveying complex ideas. That's why I created a series of infographics about cybersecurity and compliance to help our users understand what services they needed. By distilling dense technical concepts into visually appealing graphics, I was able to convey important information in a way that was easy to digest and understand. These infographics not only helped our users make informed decisions about our services, but also demonstrated our commitment to transparency and education.
Website Improvements
During my time working at A-LIGN, one of my primary focus was on creating user-centered designs that would improve the website's usability and ultimately drive better conversation rates. I approached this challenge by conducting user research, analyzing user behavior, and collaborating closely with stakeholders to understand their business goals. Through this process, I identified key pain points and areas for improvement, such as the website's navigation, lack of search bar and page layout. I worked to create a clean and intuitive design that would make it easy for users to find the information they needed and take action. Handing off final designs and working with the development agency to achieve on-brand solutions.
Search Bar Addition
Search Results UX /UI Design
Creation of Integrations Page
ISO Certificate Directory Design and Built
Contact Us Modal Pop Up
Social Post Templates
As a designer, I understand the importance of creating a cohesive brand image across all platforms. One way I achieved this for A-LIGN was by creating templates for social media posts as part of our rebrand. These templates ensure that each post has a consistent look and feel, which helps to strengthen the brand's visual identity. These templates not only save time but also ensure that the brand's message is communicated effectively to our audience.
Design System
As a senior visual designer at A-LIGN, I took the initiative to create and maintain a comprehensive design system for A-LING's digital brand and website. Through this system, I ensured that every visual element, from color palettes and typography to button styles and icons, remained consistent across all platforms. By adhering to a unified design language, I was able to strengthen A-LING's brand identity and provide a cohesive user experience. Furthermore, by keeping the design system up to date, I ensured that any new design elements or changes were seamlessly integrated into the existing system, guaranteeing the continued consistency and quality of A-LING's digital presence.
