Project Details

Client: Peoria International Airport

Timeline: 1 Weeks

Role: Researcher, Copywriter, Graphic Designer

Tools: Adobe Illustrator, Adobe Indesign, Adobe Photoshop

Deliverables: Banner Ad Gifs, Print Ads

About

Located in central Illinois, the Peoria International Airport, PIA, proudly provides nonstop service to 12 destinations on four airlines. With the option for nearby residents to drive to Chicago to a bigger airport, PIA wanted to raise awareness.

For this campaign I started by coming up with the “Go Global, Fly Local” headline and from there settle on the playful, fun look of paper airplanes. My goal was to catch people’s attention while driving home the point that you can fly to anywhere from PIA. For this campaign I designed a few pieces including: display ads, print ads and social pieces.

Seeing the success of the first campaign the airport decided to follow-up with a second campaign “Beach by Lunch” during the winter months to showcase their flights to warmer areas. This was a digital campaign only and included: digital ads and social pieces.