Project Details
Client: A-LIGN
Role: Researcher, UX Designer, UI Designer, Interactive Designer
Tools: Adobe XD, Ceros, Markup
Deliverables: Wireframe, Low-fidelity, High-fidelity, Prototype, Interactive Webpage
View live experience here.
Creating an interactive SOC 2 Definite Guide was an exciting project that required a lot of planning, research, and creativity
Research and Define
1.
To start, I conducted a thorough analysis of the target audience and their needs, to ensure that the design and content would be user-centered. I also collaborated closely with subject matter experts as well as the copywriters to gather relevant information and understand the core concepts of SOC 2 compliance.
Ideate, Design and Prototype
2.
Next, I created a wireframe to define the layout and structure of the guide, followed by the design of the user interface, which involved selecting an appropriate color palette, typography, and visual elements.
3.
Building and Testing
The development stage involved creating interactive features using the Ceros platform such as animations and drop down menus. User testing was carried out at various stages of the process to ensure that the guide was user-friendly, informative, and engaging.
Final
4.
Overall, the project has been a success, resulting in an informative and visually engaging guide that has been well-received by its target audience. This continues to be rank high for SEO and has been a great conversion tool for the marketing and sales teams.
Iterate
5.
I have continued to monitor and analyze this guide. Using google analytics as well as the Ceros platform to understand how users are interacting with this guide. Through the years I have continued to improve upon it.
To enhance users' initial comprehension of the information available in the guide and optimize the scrolling experience, I collaborated with the content team to implement an effective visual strategy. Instead of utilizing valuable above-the-fold space for an image, we integrated an informative SOC 2 infographic that presented key questions and concepts in a clear, concise manner. This approach allowed users to easily grasp the purpose and scope of the guide at a glance, without having to scroll through lengthy text. By leveraging the power of visual aids and strategic design, we were able to create a more engaging and user-friendly experience for our audience.
Improved above the fold content
By utilizing Google Analytics data and partnering with the PPC team, I was able to gain valuable insights into the specific information our target audience was seeking. After conducting a thorough analysis, we discovered a knowledge gap in our guide related to how to initiate a SOC 2 Audit. To address this issue and enhance our users' experience, I collaborated with the content team to create a new section dedicated to this topic. By providing users with clear, actionable steps to get started with a SOC 2 Audit, we were able to fill the knowledge gap and improve the overall usefulness of the guide. This user-centered approach demonstrates our commitment to delivering valuable and relevant content to our audience.
Add new relevant content
